http://www.julieestrella.com Julie Estrella Mon, 30 Apr 2012 16:03:28 +0000 http://www.julieestrella.com en http://www.julieestrella.com/Under-Armour http://www.julieestrella.com/following/julieestrella.com/Under-Armour Mon, 30 Apr 2012 16:03:28 +0000 Julie Estrella 3308057 Under Armour is an established and well respected company within the world of athletic apparel and with interest growing in the athletic footwear niche it makes strategic sense to target runners with an Under Armour branded mobile application. Run With Me empowers runners with the ability to coordinate runs with other users. Start a run, join a run, review running routes, make friends and stay healthy.<img src="http://payload50.cargocollective.com/1/5/180234/3308057/UA_app_rgb_905.jpg" width="800" height="490" width_o="800" height_o="490" src_o="http://payload50.cargocollective.com/1/5/180234/3308057/UA_app_rgb_o.jpg" data-mid="16975589" border="0" align="left"/> View Demo http://www.julieestrella.com/Photography http://www.julieestrella.com/following/julieestrella.com/Photography Wed, 22 Feb 2012 20:54:58 +0000 Julie Estrella 2862510 Various subject matter from over the years. Portraits, Still life, Product, Environment, Event, Fashion.<img src="http://payload28.cargocollective.com/1/5/180234/2862510/0bf9f2b7096f91383d4fe84041361259.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/0bf9f2b7096f91383d4fe84041361259_o.jpg" data-mid="14551138" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/0c35e4d49babb901f2157190f76e5f2e.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/0c35e4d49babb901f2157190f76e5f2e_o.jpg" data-mid="14551139" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/02f2ceddfb03cf87e3eb9ea6ed6f3f53.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/02f2ceddfb03cf87e3eb9ea6ed6f3f53_o.jpg" data-mid="14551142" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/2a9162eae8c0f5822917dec866ca8be4.jpg" width="600" height="532" width_o="600" height_o="532" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/2a9162eae8c0f5822917dec866ca8be4_o.jpg" data-mid="14551143" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/2dfc5e31dc70be190d02a123d3ca80c0.jpg" width="600" height="473" width_o="600" height_o="473" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/2dfc5e31dc70be190d02a123d3ca80c0_o.jpg" data-mid="14551144" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/13a3bb1e6576dec488ada072466b6902.jpg" width="600" height="426" width_o="600" height_o="426" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/13a3bb1e6576dec488ada072466b6902_o.jpg" data-mid="14551146" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/19b756ee9dba40967759b2182a4ba493.jpg" width="600" height="467" width_o="600" height_o="467" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/19b756ee9dba40967759b2182a4ba493_o.jpg" data-mid="14551147" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/51ef585e5132350add93705bb5748b4f.jpg" width="600" height="461" width_o="600" height_o="461" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/51ef585e5132350add93705bb5748b4f_o.jpg" data-mid="14551148" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/86ac062c82f44d40b1c06e904f9ad6c2.jpg" width="400" height="556" width_o="400" height_o="556" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/86ac062c82f44d40b1c06e904f9ad6c2_o.jpg" data-mid="14551149" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/183cbd85934f8577090ead9f5b05bb52.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/183cbd85934f8577090ead9f5b05bb52_o.jpg" data-mid="14551150" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/150778f35c57bd19bd3d9008bf233a24.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/150778f35c57bd19bd3d9008bf233a24_o.jpg" data-mid="14551151" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/205023e07af6efc7861212d80029f195.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/205023e07af6efc7861212d80029f195_o.jpg" data-mid="14551153" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/b40338a58606b387cc5c3805580f780c.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/b40338a58606b387cc5c3805580f780c_o.jpg" data-mid="14551154" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/e35b7d5f9385b997d3e5eb0aa32d947d.jpg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/e35b7d5f9385b997d3e5eb0aa32d947d_o.jpg" data-mid="14551156" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/ecc13337ad396368387ac7e2c4036b1c.jpg" width="400" height="545" width_o="400" height_o="545" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/ecc13337ad396368387ac7e2c4036b1c_o.jpg" data-mid="14551162" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862510/girls_winter_2011_905.jpg" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload28.cargocollective.com/1/5/180234/2862510/girls_winter_2011_o.jpg" data-mid="14551246" border="0" align="left"/> http://www.julieestrella.com/Design-Other http://www.julieestrella.com/following/julieestrella.com/Design-Other Wed, 22 Feb 2012 20:41:14 +0000 Julie Estrella 2862326 Design and branding for a variety of clients.<img src="http://payload28.cargocollective.com/1/5/180234/2862326/4e46f4c06674e4555e9ac0e7a04d1533.jpg" width="600" height="425" width_o="600" height_o="425" src_o="http://payload28.cargocollective.com/1/5/180234/2862326/4e46f4c06674e4555e9ac0e7a04d1533_o.jpg" data-mid="14550083" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862326/09c2de2c217a3c07aeba7ace66ff9c1c.jpg" width="600" height="389" width_o="600" height_o="389" src_o="http://payload28.cargocollective.com/1/5/180234/2862326/09c2de2c217a3c07aeba7ace66ff9c1c_o.jpg" data-mid="14550086" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862326/3736bb60f9aecdaea8b3014499e8aa8a.jpg" width="600" height="470" width_o="600" height_o="470" src_o="http://payload28.cargocollective.com/1/5/180234/2862326/3736bb60f9aecdaea8b3014499e8aa8a_o.jpg" data-mid="14550089" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862326/ab8e9a1437f4b2a87d3a12a752ee3c3e.jpg" width="600" height="814" width_o="600" height_o="814" src_o="http://payload28.cargocollective.com/1/5/180234/2862326/ab8e9a1437f4b2a87d3a12a752ee3c3e_o.jpg" data-mid="14550094" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862326/afcb0c16b192826b4fcbbc83d4904ec5.jpg" width="600" height="367" width_o="600" height_o="367" src_o="http://payload28.cargocollective.com/1/5/180234/2862326/afcb0c16b192826b4fcbbc83d4904ec5_o.jpg" data-mid="14550097" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862326/for_website_905.jpg" width="905" height="663" width_o="1076" height_o="789" src_o="http://payload28.cargocollective.com/1/5/180234/2862326/for_website_o.jpg" data-mid="17656866" border="0" align="left"/> http://www.julieestrella.com/Design-Corporate http://www.julieestrella.com/following/julieestrella.com/Design-Corporate Wed, 22 Feb 2012 20:20:34 +0000 Julie Estrella 2862051 A variety of corporate graphic design work including both print and web media. Marketing collateral, client communication, logo design, and branding work. <img src="http://payload28.cargocollective.com/1/5/180234/2862051/92b60018c254d237c8e37282f6aaa865.jpg" width="600" height="448" width_o="600" height_o="448" src_o="http://payload28.cargocollective.com/1/5/180234/2862051/92b60018c254d237c8e37282f6aaa865_o.jpg" data-mid="14549731" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862051/518c63991ee755e87ea91d10d0bc05fe.jpg" width="600" height="267" width_o="600" height_o="267" src_o="http://payload28.cargocollective.com/1/5/180234/2862051/518c63991ee755e87ea91d10d0bc05fe_o.jpg" data-mid="14549732" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862051/437540bbf8808b7bef6003dafa7f45e4.jpg" width="599" height="364" width_o="599" height_o="364" src_o="http://payload28.cargocollective.com/1/5/180234/2862051/437540bbf8808b7bef6003dafa7f45e4_o.jpg" data-mid="14549734" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862051/aa8a183bffae19551d52e805bdc72a28.jpg" width="600" height="514" width_o="600" height_o="514" src_o="http://payload28.cargocollective.com/1/5/180234/2862051/aa8a183bffae19551d52e805bdc72a28_o.jpg" data-mid="14549735" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862051/c81035b7c97d7e891ce4b246ddd50930.jpg" width="600" height="377" width_o="600" height_o="377" src_o="http://payload28.cargocollective.com/1/5/180234/2862051/c81035b7c97d7e891ce4b246ddd50930_o.jpg" data-mid="14549736" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862051/d7c9e624a750f682c1a208e3e2ee08f3.jpg" width="600" height="394" width_o="600" height_o="394" src_o="http://payload28.cargocollective.com/1/5/180234/2862051/d7c9e624a750f682c1a208e3e2ee08f3_o.jpg" data-mid="14549737" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/180234/2862051/e57bd6efc44145100c3e9031831ab290.jpg" width="600" height="218" width_o="600" height_o="218" src_o="http://payload28.cargocollective.com/1/5/180234/2862051/e57bd6efc44145100c3e9031831ab290_o.jpg" data-mid="14549738" border="0" align="left"/> http://www.julieestrella.com/Gamefly http://www.julieestrella.com/following/julieestrella.com/Gamefly Wed, 22 Feb 2012 19:49:47 +0000 Julie Estrella 2467567 For an affordable price Gamefly allows users to dream over and over with every game they play. Gamefly is a gamer’s dream come true.<img src="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Print_1.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Print_1_o.jpg" data-mid="12436679" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467567/explorer_print_REVISED.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload8.cargocollective.com/1/5/180234/2467567/explorer_print_REVISED_o.jpg" data-mid="12436688" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Print_3.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Print_3_o.jpg" data-mid="12436695" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Outdoor_2.jpg" width="600" height="413" width_o="600" height_o="413" src_o="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Outdoor_2_o.jpg" data-mid="12436702" caption="Outdoor" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Outdoor_1.jpg" width="373" height="576" width_o="373" height_o="576" src_o="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Outdoor_1_o.jpg" data-mid="12436705" caption="Outdoor" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Elevator_Ambient.jpg" width="670" height="320" width_o="1000" height_o="478" src_o="http://payload8.cargocollective.com/1/5/180234/2467567/Gamefly_Elevator_Ambient_o.jpg" data-mid="12436709" caption="Elevators are transformed into other worlds within this Gamefly ambient concept. From the detailed outer doors, fingerprint scan elevator button, inside visual environment, and integrated sounds, the occupants are taken on a vibrant but brief journey. Riders will feel as if they are in another world as they listen to a soundtrack that includes simulated spacecraft rumblings, distant battlefield explosions, and other mechanical pops and grinds. Here they are given a glimpse of what dreams Gamefly can provide." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467567/direct_mail.jpg" width="600" height="462" width_o="600" height_o="462" src_o="http://payload8.cargocollective.com/1/5/180234/2467567/direct_mail_o.jpg" data-mid="16975508" caption="Direct Mail" border="0" align="left"/> http://www.julieestrella.com/Entenmann-s http://www.julieestrella.com/following/julieestrella.com/Entenmann-s Fri, 16 Dec 2011 06:49:14 +0000 Julie Estrella 2467581 Using simple illustrations that are reminiscent of childrens’ books, consumers are reminded that Entenmann’s still tastes as good as when they remember. Entenmann’s makes everyone a kid again. (Illustrator, Dena Bracy) <img src="http://payload8.cargocollective.com/1/5/180234/2467581/entenmanns_castle_rgb.jpg" width="618" height="800" width_o="618" height_o="800" src_o="http://payload8.cargocollective.com/1/5/180234/2467581/entenmanns_castle_rgb_o.jpg" data-mid="16975376" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467581/entenmanns_rocket_rgb.jpg" width="618" height="800" width_o="618" height_o="800" src_o="http://payload8.cargocollective.com/1/5/180234/2467581/entenmanns_rocket_rgb_o.jpg" data-mid="16975384" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2467581/entenmanns_treehouse_rgb.jpg" width="618" height="800" width_o="618" height_o="800" src_o="http://payload8.cargocollective.com/1/5/180234/2467581/entenmanns_treehouse_rgb_o.jpg" data-mid="16975386" caption="Print" border="0" align="left"/> http://www.julieestrella.com/ChapStick http://www.julieestrella.com/following/julieestrella.com/ChapStick Fri, 16 Dec 2011 04:26:32 +0000 Julie Estrella 2465758 Using a “blind” approach, this integrated campaign uses print and ambient advertising to lead the consumer to a specially designed microsite. The consumer is unaware of the product until it is revealed on the microsite.<img src="http://payload8.cargocollective.com/1/5/180234/2465758/ChapStick_Print_1.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/ChapStick_Print_1_o.jpg" data-mid="12427244" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465758/ChapStick_Print_2.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/ChapStick_Print_2_o.jpg" data-mid="12427254" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465758/ChapStick_Print_3.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/ChapStick_Print_3_o.jpg" data-mid="12427257" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465758/vending_bathroo_revised.jpg" width="670" height="382" width_o="700" height_o="400" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/vending_bathroo_revised_o.jpg" data-mid="12451676" caption="ChapStick vending machines are placed in men’s restrooms in bars, clubs, and restaurants. This ambient concept creates an interactive experience for the target demographic that ties in with the ChapStick ProtectHer.com microsite.The vending machines will create awareness for the campaign, drive traffic to the microsite, and encourage product sampling." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg1.jpg" width="670" height="452" width_o="960" height_o="648" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg1_o.jpg" data-mid="12451684" caption="The ChapStick ProtectHer.com microsite’s layout mimics a piece of advocacy collateral laying on a desk. The user is invited to open the piece of collateral to learn more." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg2.jpg" width="670" height="452" width_o="960" height_o="648" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg2_o.jpg" data-mid="12451694" caption="The focus and product of the campaign is revealed. The user is given more&lt;br /&gt; product information as well as access to choose a free sample of the product." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg3.jpg" width="670" height="452" width_o="960" height_o="648" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg3_o.jpg" data-mid="12451698" caption="The user is able to submit for their free product sample via an integrated form. They can elect to receive additional information and promotions from ChapStick." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg4.jpg" width="670" height="452" width_o="960" height_o="648" src_o="http://payload8.cargocollective.com/1/5/180234/2465758/microsite_frame_pg4_o.jpg" data-mid="12451712" caption="Users have the ability to share their experience with various social media outlets.&lt;br /&gt; Image of “healed” woman is also revealed." border="0" align="left"/> http://www.julieestrella.com/H-H-Tattoo http://www.julieestrella.com/following/julieestrella.com/H-H-Tattoo Fri, 16 Dec 2011 04:26:28 +0000 Julie Estrella 2465828 Hart & Huntington is a tattoo shop located near the famous Waikiki Beach in Honolulu Hawaii. While the shop attracts many local clients the potential for more business lies in the high tourist population. This integrated campaign consists of print, ambient, and interactive concepts that all position tattoos from H&H as the ultimate Hawaiian Souvenir.<img src="http://payload8.cargocollective.com/1/5/180234/2465828/HH_Print_1.jpg" width="670" height="433" width_o="1275" height_o="825" src_o="http://payload8.cargocollective.com/1/5/180234/2465828/HH_Print_1_o.jpg" data-mid="12428840" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465828/HH_Print_2.jpg" width="670" height="433" width_o="1275" height_o="825" src_o="http://payload8.cargocollective.com/1/5/180234/2465828/HH_Print_2_o.jpg" data-mid="12428874" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465828/HH_Print_3.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload8.cargocollective.com/1/5/180234/2465828/HH_Print_3_o.jpg" data-mid="12428916" caption="Print" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465828/HH_mobile.jpg" width="670" height="441" width_o="2048" height_o="1349" src_o="http://payload8.cargocollective.com/1/5/180234/2465828/HH_mobile_o.jpg" data-mid="12451369" caption="Mobile application gives the user a platform to capture their inspiration and create the perfect, custom, Hawaiian souvenir. Users can create a profile, capture photos, upload to personal galleries, and email their inspiration to H&amp;H artists to design a custom tattoo. Users are also able to browse H&amp;H’s tattoo gallery and interact with other users." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465828/alamoadna_mall shot.jpg" width="670" height="502" width_o="700" height_o="525" src_o="http://payload8.cargocollective.com/1/5/180234/2465828/alamoadna_mall shot_o.jpg" data-mid="12451747" caption="Hart &amp; Huntington tattooed toy fish are placed in high traffic areas such as the Ala Moana Shopping Mall and International Marketplace in Waikiki. The fish will attract attention and create buzz about H&amp;H." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465828/geckos.jpg" width="670" height="812" width_o="700" height_o="849" src_o="http://payload8.cargocollective.com/1/5/180234/2465828/geckos_o.jpg" data-mid="12451760" caption="Hawaiian tribal tattoo designs invade the Waikiki landscape. Gecko decals&lt;br /&gt; adorn palm tree trunks along popular Waikiki streets and mirror the visual strategy seen throughout the campaign. Signage is placed closeby to drive the message and inform consumers." border="0" align="left"/><img src="http://payload8.cargocollective.com/1/5/180234/2465828/H-H_Long_copy-01_rgb.jpg" width="618" height="800" width_o="618" height_o="800" src_o="http://payload8.cargocollective.com/1/5/180234/2465828/H-H_Long_copy-01_rgb_o.jpg" data-mid="16974923" border="0" align="left"/>